For international buyers, importers and distributors, demand is increasingly moving toward authentic Italian specialties with a clear positioning, an assortment that works across channels (mass retail, specialty shops, deli and charcuterie counter, food service), and quality standards aligned with what international markets expect. This is where Ferrarini comes in - an Italian brand founded in Emilia-Romagna in 1956 - with an offering that combines tradition, careful selection of raw ingredients and a range built to develop complete, well-differentiated lines.
Over the years, Ferrarini has strengthened its identity by staying true to its values of quality, authenticity, controlled supply chain, and by pursuing continuous improvement. This legacy gained further recognition with its entry in the Special Register of the Italian "Historic Trademarks of National Interest", highlighting the cultural and production role Ferrarini plays within Italy's industrial landscape.
The brand's vision is captured by the company's claim "The pleasure of healthy eating", reflecting an approach where flavor and mindful food choices go hand in hand.
Innovation and presence in foreign markets
The story of Ferrarini begins in the historic villa of Rivaltella, on the hills of Reggio Emilia, where the first cooked ham without added polyphosphates was produced. This innovation transformed a product that, in the 1960s, was seen as a low-end option, and helped define it as it is known today - a high-quality, healthier choice. From there, Ferrarini became synonymous with cooked ham in the Italian market, thanks to a heritage of techniques, know-how and processing methods that still make it a distinctive and unmistakable product.
Today, seventy years after its founding, Ferrarini is a recognized reference in the Italian agri-food sector and internationally. The brand is present in over 30 countries across 5 continents, supported by 5 commercial companies operating in Hong Kong, the United States (New Jersey), Switzerland (Chiasso), Spain (Toledo) and Poland (Sierakow).
International markets now contribute more than 25% of total turnover, and this presence has strengthened in recent years thanks to new product launches, a reinforced international sales network and ongoing plant upgrades. This development has also been supported by participation in leading industry trade fairs, including Alimentaria (Barcelona), Anuga (Cologne), TuttoFood (Milan), Sial (Paris) and Cibus (Parma).
In addition, joining the Pini Group in 2023 provided fresh momentum, opening new growth opportunities through an integrated supply chain and the adoption of innovative technologies.
From hams to Emilian specialties: Ferrarini's offering for international buyers
For international buyers and importers, building an Italian cured meat assortment means selecting products that can cover multiple channels and price tiers while keeping positioning clear and consistent. Ferrarini meets this need with a product range covering the main traditional Italian cured meats, with a broad assortment designed to create complete, differentiated lines. In addition, all Ferrarini cured meats are gluten-free and free from milk proteins and lactose - an important plus for compliance and for meeting growing "free from" demand.
Alongside the Prosciutto Cotto Alta Qualita, a leader in the Italian market, Ferrarini produces and ages, in the historic cellars of Lesignano de' Bagni on the Parma hills, a rich range of Prosciutto di Parma PDO and other dry-cured ham products. The catalog includes different sizes and aging periods, helping importers build segmentation by price tier and usage occasion.
Ferrarini's know-how also led to the Mortadella Italica with pistachios and almonds, made with Italian raw material, alongside an assortment of mortadellas featuring the typical Emilian taste.
The range is completed by other specialties such as traditional Emilian salamis, guanciale made from Italian meat and widely used in classic Italian recipes, Pavo (Italian roasted turkey breast) and bresaola, for those looking for a more healthy profile without giving up flavor.
Ferrarini's strengths for buyers and importers
For international buyers, Ferrarini's value goes beyond individual products: it is the opportunity to work with a brand that enables you to:
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expand your assortment with multiple categories of Italian charcuterie specialties under a single, well-recognized brand
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segment your range through different formats, weights and aging periods (especially for dry-cured ham), with more flexibility when defining price tiers and usage occasions.
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highlight cross-category plus points such as gluten free and lactose free across multiple markets, supporting both compliance requirements and "free from" demand
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rely on an established export organization, with international presence and commercial support, useful for planning growth and ensuring continuity across foreign markets.
Information and Requests
To request more information about the Ferrarini product range, visit the website or fill in the contact form below.
